FJ (Rick) Morris is a fourth generation winemaker, his family having started winemaking at Rutherglen Victoria in 1859. Rick's philosophy for making wine is to produce very high quality wine using traditional methods and without the use of chemicals both in the vineyard and also in the winery. The vineyard is deliberately not irrigated in order to induce more intense flavour into the fruit. The wines have very long ageing potential if cellared under the correct conditions. The Cabernet-Sauvignons, for example, develop a very "velvet-like" finish with age.